Activision, the publishers behind the Call of Duty series have been clamping down on some Call of Duty: Advanced Warefare videos that feature glitches and exploits. This resulted in some YouTube channels that featured the content getting Copyright strikes.
For any Youtuber to receive a strike is a nightmare, channels that are slapped with a strike frequently lose the ability to use some features like live streaming and custom thumbnails among others. If any YouTube channel is hit with 3 strikes, it gets removed along side all the videos the YouTuber uploaded.
Activision have provided a statement regarding the issue:
“We’re excited that so many fans are having fun playing the game and posting videos of their gameplay. We love watching the videos ourselves. Occasionally, some folks post videos that promote cheating and unfair exploits. As always, we keep an eye out for these videos – our level of video claims hasn’t changed.”
This player in the video below was hit with a copyright strike after releasing a video showing how to glitch out of maps in CoD: AW.
No video games launch without any issues, bugs or glitches. Game developers and publishers deal with these after launch issues in different ways, for example, 343i failed to launch Halo: MCC successfully and so they are putting their resources on fixing it (arguably those fixes cause more problems than they fixed).
Activision have decided to take a different approach: hurting content creators on YouTube for showcasing problems with their game. A more effective strategy Activision could look at is spending their time fixing the problems instead of removing videos that showcase them from YouTube and hurting the content creators like the one above.
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